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Color & Culture

Color is a very subjective thing. How someone ‘sees’ a color is not easily measured, and may be very different between individuals. Although we may not all see a color the same, within our cultural group the emotional response to the color is surprisingly common. While there are still commonalities in the meanings of colors around the world, it may also differ greatly between cultures.

Single Color Meanings

A single color may have totally contrasting meanings, depending on where in the world you live. For example, white is perceived as purity and virtue in western society, while in many Asian countries it represents mourning. In the Middle East, it may represent both! The table below, modified from several sources(1, 2), highlights the differences in the meanings of colors between different cultural groups. Some references gave very different meaning to colors, and all these have been included in the table. For example, one reference gave yellow a cowardly meaning1, while another said it indicated joy and happiness(2).

The color of wedding dresses around the world is a good example of the contrasting symbolic colors used. In Australia and other westernized countries, white is the standard color, representing purity. In India, red is the color of purity, and is used in wedding outfits (2), though usually to complement white (3). Even in western society, the colors have changed over time. In the 15th century Renaissance masterpiece, Giovanni Arnolfini and His Bride, painted by Jan Van Eyck, the bride wears green as a symbol of her fertility (3).

Historical meanings

As each culture developed within its own pockets of population, they each developed their own meanings of colors Despite this, there is still a lot of commonality between traditional cultural meanings of colors

For some colors, it is obvious to see where the symbolism originated – the green of lush growing plants representing fertility, and the unadulterated color white representing purity. Also, in general, cool colors such as blue and green tend to have been given a positive meaning, while warm colors such as red and orange negative meanings.

The Globalization of Color

The meanings of colors have changed over the years as the influence of cultures has spread. In the recent past, the world is becoming more westernized with the influence of TV and the internet.

There is a potential danger with the use of color on the internet, as the World Wide Web goes to all corners of the globe. The web is dominated by sites from the USA and other western countries, and therefore the colors used will be influenced by designers mostly brought up in a western culture. This may result in confusing meanings to some web users. The web design feature at About.com2 suggests that blue can be considered the safest global color, due to its mostly positive meanings throughout the world.

artefact- color

3 differ color of website.

as i have silightly changed my research question from "how effective is it to change the aesthics of websites according to their target market" to mainly research Chinese webdesign and western countires. compare the difference between those countires try to find out vairty of reasons that influence the design. linguistics, cultural patterns, models of cultures, and cognitive style.

http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/267/163
http://jcmc.indiana.edu/vol11/issue1/callahan.html
http://www.topendsports.com/design/color-culture.htm
http://www.backboneitgroup.com/china-search-differences.htm

some nice website to share

http://www.csswinner.com/
Most websites use html5 +CCS3,  have awesome design and the program.
http://www.thebestdesigns.com/
a brand collection of good webdesigns
http://www.siteinspire.com/

Is also a great beautiful website collection station, don't need a gorgeous effect, very complicated technology, as long as the design and the combination of good, you can create a good user experience